You may have already noticed our striking new ad campaign on some NJ Transit buses, in Path train stations, on the NY Waterway ferries, and on Lightrail trains. You’ll also see that we’ve implemented a QR barcode on some of the outdoor signage, including those you’ll find on the Lightrail and the ferries. Anyone with a web-enabled phone that has a camera can take advantage of using this barcode. First, the user will have to download a free QR scanner app. Then they simply take a picture of the barcode. The camera translates the barcode and the consumer will be brought to the URL address for our public website, njmls.com. It is that easy!