Research shows that not only do listings with quality images get more viewings, but as far as consumers are concerned, they are the most important part of a listing. More than ever, it’s the photos that sell a home, as consumers spend so much time poring over listings on their laptops and iPads even before they contact an agent.
The NJMLS provides you with a number of tools in XL Paragon that allow you to showcase pictures that truly pop:
High Resolution Photos – upload larger photos and give the viewer a better viewing experience, allowing them to enjoy a quality image with greater detail. You can also upload High Resolution Photos to your listings using the Batch Upload/Hi Res Photos link in Listing Load, a quick and simple way to upload up to 25 photos at the same time. A listing with High Resolution Photos is identified with an orange “HD” photo icon on the listing report to distinguish it from listings with standard photos, and opens to a full screen viewer. To view the photos in full screen format, simply click on the orange icon.
Media Link 2 – why stop at just one virtual tour? We recently provided a second link in Listing Maintenance that allows you to add two media choices such as a second virtual tour, interactive floor plan or video.
Add Your Photos Early – don’t waste a second in marketing your listing without any pictures. Enter your listing into XL Paragon and save it into the temporary listings folder. Then, before you make it live, add your photos while it is still a “Listing in Progress,” by using the “Add/View Photos” link. This gives you time to review and select the best photo order and write captions. Once the photos have been uploaded, you can then click on “Save and Publish” to get an MLS number.