Are You Making the Best Use of Your Agent Page?

Are You Making the Best Use of Your Agent Page?

Posted on 26. Jun, 2015 by in XL Paragon

Take a look at your Agent Page on  Does your profile convey your unique attributes to a consumer searching for a Realtor?  Do you realize that some of the information that you enter into User Preferences in XL Paragon is used to create what consumers see on the Agent Pages?  What they read about you on could be your first introduction to a new client.  Here are some tips, by section, on how to create an Agent Page that will work for you:

Add/Modify Your Agent Photo
Upload a good quality photo of yourself.  We suggest a portrait (not a selfie!).

Add/Modify Your Member Information
This section allows you to update your email address, website address, and contact phone number.  Additionally, you have the ability to enter information about your licensure, such as whether you’re a Broker Associate, a Broker, or a Sales Associate.  You may also choose your Accreditations, including RELO (Relocation Specialist), SFR (Short Sale and Foreclosure Certification), AHWD (At Home with Diversity), RAA (Residential Accredited Appraiser), among many others.  You can also choose up to five languages you speak.  Consumers using our public-facing website,, are able to search for agents who speak a certain language, so if you can communicate in a language other than English, make it known!

Modify Your Agent Page and Preferences
The information entered into this section tells the consumer all about you.  Here, you’ll be able to add your agent biography, list your accomplishments such as any awards you’ve won, committees you have served on, community service you have participated in, or accolades you’ve received.  You can also market yourself by choosing up to six towns where you consider yourself an expert, giving you an edge when a consumer does a search for agents in a particular town.  If you’ve indicated that you work in that market, you’ll come up in their search results.  Lastly, you’ll be able to preview your completed Agent Page and edit or change it as desired.

We can help you!  We have just added a private User Preferences workshop to our training schedule.  This workshop is designed to be a 30 minute one-on-one.  You can make an appointment to come in to talk about how to set up preferences in your User Profile, including:

  • How to upload or change your user photo
  • Creating a custom email signature
  • Updating Member information including items in IMS, licensure, accreditations, languages
  • E-Card options
  • Creating an Agent Page, Agent Biography, and Accomplishments
  • Review of where the information above is visible, as in, which will be found in a customer report, on the public site, etc.

Already have your User Preferences set up?  Make an appointment to review and modify your work.  To schedule an appointment, please call Michele Cucci at 201-387-1150 ext. 527. 

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