New Rule and System Change Regarding Modified Photos
A new rule and accompanying system change has been introduced related to modified photos on listings. The rule states that modified images may be used if the images portray an accurate representation of the property and are not deceptive to potential buyers. Altered images that change the accuracy of the property’s depiction or representation are prohibited. Modified photos will need to be designated as such in our system.
The following system change in Photo Maintenance will allow you to indicate if any listing photos are:
Virtually Staged Images (such as adding furniture in an empty room) OR
Virtually Enhanced Images (such as creating a twilight photo)
Photos are uploaded to the system as they always have been (you may still re-order and caption as necessary). Once you click on the "Finish" button, a new confirmation screen will display asking if any photos are virtually staged or enhanced. If the answer is "yes," the photo maintenance screen will display with options to choose "staged" or "enhanced." This choice is made per photo (so a choice for photos without modifications does not have to be made). Once submitted, selected photos are watermarked in our system with the chosen label.
The new photo maintenance screens which will display look like this:
The new rule can be found in our Rules and Regulations, as follows:
NJMLS Rules and Regulations
Virtually Staged and Enhanced Images
Photos, virtual tours, and video (hereinafter referred to as images) may be modified using software to create a conceptual rendering of what the property could look like if certain items or elements were added or enhanced, so long as the images portray an accurate representation of the property and are not deceptive to potential buyers. Altering images that change the accuracy of the property’s depiction or representation is prohibited.
Modified images may include the following:
a) Virtually Staged Images, such as images of furniture in an empty room or removal of non-fixed home elements or furnishings from a photo and replacing them with digital images of furnishings, mirrors, artwork, plants, etc.
b) Virtually Enhanced Images, such as making a sky blue or creating a twilight photo.
Disclosure required: Disclosure of Virtually Staged or Virtually Enhanced Images is required by checking the “Virtually Staged” or “Virtually Enhanced” field, which will watermark the photo accordingly.
Note: Virtually Altered Images are prohibited. This includes, but it not limited to: removing, altering, or adding permanent fixtures of the interior or exterior, modifying photos to exclude negative visual elements, or adding views from the property that do not exist.
The service may remove photographs, virtual tours, videos, or any other media that do not adhere to these Rules and Regulations.